Children and “junk food” advertising: Critique of a recent Australian study
Year of publication: |
2019
|
---|---|
Authors: | Rossiter, John R. |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 18.2019, 4 (13.06.), p. 275-282
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott, (2011)
-
A critique of prospect theory and framing with particular reference to consumer decisions
Rossiter, John R., (2019)
-
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R., (1994)
- More ...