Children's attitudinal reactions to TV advertisements : the African experience
Ayantunji Gbadamosi; Robert E. Hinson; Eddy K. Tukamushaba; Irene Ingunjiri
| Year of publication: |
2012
|
|---|---|
| Authors: | Gbadamosi, Ayantunji ; Hinson, Robert ; Tukamushaba, Eddy Kurobuza ; Ingunjiri, Irene |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 4, p. 543-566
|
| Subject: | Kinder | Children | Afrika | Africa | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576969