Children's choice of influence strategies in family purchase decisions and the impact of demographics
Year of publication: |
2013
|
---|---|
Authors: | Ali, Akhter ; Ravichandran, N. ; Batra, D. K. |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 17.2013, 1, p. 27-40
|
Subject: | Children | Dehli | Influence Strategies | Demographics | Konsumentenverhalten | Consumer behaviour | Kinder | Familie | Family | Fertilität | Fertility | Bevölkerungsentwicklung | Demographic development |
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