Children’s Food : Marketing and innovation

Online-Ressource (258p)

online resource

1 Influences on food choice within the family1.1 Introduction -- 1.2 Why food is so significant -- 1.3 Personal factors in children’s food choice -- 1.4 Social factors in children’s food choices -- 1.5 Concerns about children’s eating -- 1.6 The processes of food choice -- 1.7 Recent research into family food choice -- 1.8 Implications of the research -- 1.9 How advertising can fit into the food choice process -- 1.10 Conclusion -- References -- 2 How to make effective advertising aimed at children -- 2.1 Introduction -- 2.2 Understanding the audience better -- 2.3 Ages and stages -- 2.4 Advertising to children -- 2.5 Enduring themes -- 2.6 Executional elements -- 2.7 Deadly sins -- 2.8 Conclusions -- 3 Starting the day right! -- 3.1 Introduction -- 3.2 Who eats breakfast? -- 3.3 Break the fast! -- 3.4 Compromising diet quality -- 3.5 Breakfast and health status -- 3.6 Mental, academic and physical performance -- 3.7 Does it matter what we eat? -- 3.8 Can breakfast prevent nutritional problems? -- 3.9 Can the breakfast habit prevent future illness? -- 3.10 Start the day right! -- References -- 4 Why tastes change -- 4.1 Introduction -- 4.2 Key changes in society, family and food -- 4.3 The direct influence of children on food -- 4.4 Model for change in children -- 4.5 Conclusion -- Reference -- 5 Children’s nutrition: drivers for change -- 5.1 Introduction -- 5.2 What are children eating today? -- 5.3 Health issues for children’s diets -- 5.4 The role of fat in children’s diets -- 5.5 Carbohydrates: starches and sugars -- 5.6 Fibre -- 5.7 Eating patterns and the nutritional role of snack foods -- 5.8 Vegetable and fruit consumption -- 5.9 The outlook for the future and its product development implications -- References -- 6 The politics of advertising to children -- 6.1 Introduction -- 6.2 Research, public policy and politics -- 6.3 Advertising: the front line -- 6.4 Gullibility -- 6.5 Advertising as education -- 6.6 ‘Pester power’ and parental responsibilities -- 6.7 The Big Hijack: the role of government -- 6.8 European political perspectives -- 6.9 Advertising standards control -- Appendix A: The ITC Code of Advertising Standards and Practice -- Appendix B: Advertising Standards Authority; the British Codes of Advertising and Sales Promotion (excerpt) -- References -- 7 How packaging works with children -- 7.1 Introduction -- 7.2 The role of packaging -- 7.3 Designing packaging to appeal to 6-9-year-olds -- 7.4 Creating packaging to last -- 7.5 Older children -- 8 How much does food and drink advertising influence children’s diet? -- 8.1 Introduction -- 8.2 The anti-advertising case -- 8.3 The advertisers’ case -- 8.4 Influences on children’s food choices -- 8.5 Children and food advertising -- 8.6 Discussion -- References -- 9 Children’s views on food and nutrition: a pan-European study -- 9.1 Chairman’s introduction -- 9.2 Background and research objectives -- 9.3 Methodology -- 9.4 Executive summary -- 9.5 Comparisons between countries: current eating and drinking patterns -- 9.6 Comparisons between countries: children’s views on nutrition and health -- 9.7 Comparisons between countries: learning about food and nutrition -- 9.8 Comparisons between countries: food safety and hygiene -- 9.9 France: current eating and drinking patterns -- 9.10 France: children’s views on nutrition and health -- 9.11 France: learning about food and nutrition -- 9.12 France: food safety and hygiene -- 9.13 Germany: current eating and drinking patterns -- 9.14 Germany: children’s views on nutrition and health -- 9.15 Germany: learning about food and nutrition -- 9.16 Germany: food safety and hygiene -- 9.17 Italy: current eating and drinking patterns -- 9.18 Italy: children’s views on nutrition and health -- 9.19 Italy: learning about food and nutrition -- 9.20 Italy: food safety and hygiene -- 9.21 UK: current eating and drinking patterns -- 9.22 Italy: children’s views on nutrition and health -- 9.23 Italy: learning about food and nutrition -- 9.24 UK: food safety and hygiene -- 9.25 Technical appendix -- 9.26 Standard questionnaire -- 10 International influences on children’s food and drink -- 10.1 Introduction -- 10.2 The influences on children’s food and drink habits -- 10.3 Peer pressure and its origins -- 10.4 Promoting cultural awareness: Britain and India -- 10.5 Conclusion -- References.

10.1007/978-1-4613-1115-7 [DOI]

ECONIS - Online Catalogue of the ZBW