Children's perceived value : conceptualization, scale development, and validation
Year of publication: |
2021
|
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Authors: | Williams, Janine ; Gazley, Aaron ; Ashill, Nicholas |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 2, p. 301-315
|
Subject: | Child consumers | Children | Perceived value | Retail consumer behavior | Retail strategy | Scale development | Kinder | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenwert | Customer value |
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