Children's responses to advertising in social games
Year of publication: |
2013
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Authors: | Rozendaal, Esther ; Slot, Noortje ; Reijmersdal, Eva A. van ; Buijzen, Moniek |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 2/3, p. 142-154
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Subject: | Computerspiel | Video game | Social Web | Social web | Werbung | Advertising | Werbewirkung | Advertising effects | Kinder | Children | Markenartikel | Brand |
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Special issue: Advergames, in-game advertising, and social media games
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