Children's use of cognitive defenses against television advertising : a cognitive response approach
Merrie Brucks ; Gary M. Armstrong ; Marvin E. Goldberg
| Year of publication: |
1988
|
|---|---|
| Authors: | Brucks, Merrie |
| Other Persons: | Armstrong, Gary (contributor) ; Goldberg, Marvin E. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1988, 4, p. 471-482
|
| Subject: | Hörfunkwerbung | Radio advertising | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098539