China's brands, China's brand developemant strategies and corporate brand communications in China
John M. T. Balmer; Weifeng Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Balmer, John M. T. ; Chen, Weifeng |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 3, p. 175-193
|
| Subject: | China | brands | corporate brands | corporate brand communications | Markenführung | Brand management | Markenarchitektur | Brand architecture | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011350048