China's farmer perception of pesticide residues and the impact factors

Purpose – Pesticide residue is a stubborn problem affecting the quality and safety of agricultural products in China, and has not yet been fundamentally resolved. The purpose of this paper is to study farmers' perception of pesticide residues, as well as the main factors affecting their perception from the viewpoint of farmers. Additionally, this research attempts to explore the basic characteristics of pesticide residues arising in the process of producing agricultural products under the prevailing policy background, so as to provide decision‐making references for the Chinese government to deepen the security management system of agricultural products. Design/methodology/approach – The structural equation model (SEM) is an analytical tool for the observation and treatment of latent variables that are difficult to observe directly, and for the consideration of inevitable errors. This paper investigates the main factors affecting farmers' perception of pesticide residues in the investigated regions based on the SEM and samples of 241 farmers in six counties (cities and regions) of three districts in the Jiangsu Province of China. Findings – According to the research, regional difference, farmers' gender, age, years of education, pesticide training and their own demand for safe agricultural products had different influences on their perception of pesticide residues. Additionally, it was difficult to measure the influence of family characteristics on farmers' perception of pesticide residues. Although the present paper only shows a preliminary study, its conclusion provides a reference value for the Chinese government to deepen the reform of the quality and safety regulatory system of agricultural products. Originality/value – There are many similar studies in overseas countries, but the application of SEM in the study of the main factors affecting farmers' perception of pesticide residues has not been completely reported previously in domestic literatures. The research assumption of this paper has practically verified that corresponding research conclusions of foreign scholars in this field have universality in China.