China. Un enfoque estratégico cultural
After a brief historic, economic and cultural contextualization of China as a country of special interest for foreigner investors (Section 1) and a brief presentation of the importance of cultural factors in Business Management, especially in international and global companies (Section 2), the results of a new research will be presented. This research has been done using a panel of more than 50 experts and focuses in the key factors affecting international expansion of firms as well as in which markets represent a higher level of a priory difficulty when trying to approach them (Section 3). Later on, starting from the Multi-Agent model proposed by Giovanni M. Gavetti and Massimo Warglien, which is based in the neural networks Hopfield model, a generalization towards a Multi-Cultural model will be done. The introduction of the Cultural Intelligibility Coefficient (CIC) will be the key to get a wider set of conclusions from the mathematical model (Section 4). Nothing of this will be totally complete without a practical application. The justification of the importance of a proper cultural planning and management, and the maximization of the CIC as an effective way to get a sustainable competitive advantage will complete the goal of the article (Section 5).
Year of publication: |
2010
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Authors: | Estrada Lavilla, Raúl |
Published in: |
Entelequia. Revista Interdisciplinar. - Entelequia y Grupo Eumed.net (Universidad de Málaga), ISSN 1885-6985. - 2010, 11, p. 1-22
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Publisher: |
Entelequia y Grupo Eumed.net (Universidad de Málaga) |
Subject: | Strategy | Cross-cultural Communication | Global Company | Human Capital |
Saved in:
freely available
Extent: | application/pdf text/html |
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Type of publication: | Article |
Language: | Spanish |
Classification: | F23 - Multinational Firms; International Business ; J24 - Human Capital; Skills; Occupational Choice; Labor Productivity ; L19 - Market Structure, Firm Strategy, and Market Performance. Other ; M16 - International Business Administration ; M53 - Training |
Source: |
Persistent link: https://www.econbiz.de/10008518161
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