Chinese children's attitudes towards television advertising: Truthfulness and liking
Year of publication: |
2004
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Authors: | Chan, Kara ; McNeal, James U. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 23.2004, 3, p. 337-360
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