Chinese companies going global : the operational strategies and communication challenges
Hongmei Gao
| Year of publication: |
2008
|
|---|---|
| Authors: | Gao, Hongmei |
| Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 2422762-6. - Vol. 1.2007/08, 4, p. 391-407
|
| Subject: | Unternehmen | Enterprise | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Ethnologie | Ethnology | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003865919