Chinese companies going global : the operational strategies and communication challenges
Hongmei Gao
Year of publication: |
2008
|
---|---|
Authors: | Gao, Hongmei |
Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 2422762-6. - Vol. 1.2007/08, 4, p. 391-407
|
Subject: | Unternehmen | Enterprise | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Ethnologie | Ethnology | China |
Saved in:
Saved in favorites
Similar items by subject
-
Corporate language-based communication avoidance in MNCs : a multi-sited ethnography approach
Lauring, Jakob, (2015)
-
International perspectives on organizational behavior and human resource management
Punnett, Betty Jane, (2009)
-
Stakeholder prioritization and reporting: evidence from Italy and the US
Boesso, Giacomo, (2009)
- More ...
Similar items by person