Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Year of publication: |
2010
|
---|---|
Authors: | Zhou, Joyce Xin ; Arnold, Mark J. ; Pereira, Arun ; Yu, Jun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 1, p. 45-51
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Räumliche Verteilung | Spatial distribution | Lebensstil | Lifestyle | China |
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