Chinese consumer market segments for foreign apparel products
Year of publication: |
2004
|
---|---|
Authors: | Dickson, Marsha A. ; Lennon, Sharron J. ; Montalto, Catherine P. ; Shen, Dong ; Zhang, Li |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 21.2004, 5, p. 301-317
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Market segmentation | Clothing |
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