CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS
Year of publication: |
2004
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Authors: | Zhou, Nan ; Belk, Russell W. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 3, p. 63-76
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