Chinese consumers' brand personality perceptions of tourism real estate firms
Zhihong Liu, Songshan (Sam) Huang, Rob Hallak, Mingzhu Liang
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Liu, Zhihong ; Huang, Songshan ; Hallak, Rob ; Liang, Mingzhu |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 52.2016, p. 310-326
|
| Subject: | Brand personality | Chinese consumers | Tourism real estate | Cluster analysis | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | China | Tourismus | Tourism | Markenführung | Brand management | Clusteranalyse | Immobilienmarkt | Real estate market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.06.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418431