Chinese consumers' perception of hypermarket store image
Year of publication: |
2010
|
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Authors: | Chang, En-chi ; Luan, Bo |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 4, p. 512-527
|
Subject: | Konsumentenverhalten | Consumer behaviour | SB-Warenhaus | Hypermarket | Internationaler Wettbewerb | International competition | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | China |
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