Chinese Grassroots Nationalism and Its Impact on Foreign Brands
Year of publication: |
2012
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Authors: | Gao, Zhihong |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 32.2012, 2, p. 181-193
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