Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Kim-Choy Chung, David K. Holdsworth, Yongqiang Li and Kim-Shyan Fam
| Year of publication: |
2009
|
|---|---|
| Authors: | Chung, Kim-choy ; Holdsworth, David K. ; Li, Yongqiang ; Fam, Kim Shyan |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 2, p. 120-132
|
| Subject: | Jugendliche | Youth | Chinesisch | Chinese | Soziale Werte | Social values | Studium | University education | Hochschule | Higher education institution | Informationsverhalten | Information behaviour | Neuseeland | New Zealand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860003