Choice and choicelessness in the paradigm of marketing
Nikhilesh Dholakia and Ruby Roy Dholakia
| Year of publication: |
1985
|
|---|---|
| Authors: | Dholakia, Nikhilesh |
| Other Persons: | Dholakia, Ruby R. (contributor) |
| Published in: |
Changing the course of marketing : alternative paradigms for widening marketing theory. - Greenwich, Conn. [u.a.] : Jai Press, ISBN 0-89232-627-1. - 1985, p. 173-185
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| Subject: | Neue politische Ökonomie | Public choice | Marketing | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001307195