Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Year of publication: |
2024
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Authors: | Dellaert, Benedict G. C. ; Johnson, Eric J. ; Duncan, Shannon ; Baker, Tom |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 1, p. 15-30
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Subject: | choice architecture | ordering | partitioning | health insurance choice | health care exchanges | user models | consumer decision making | digital interfaces | Konsumentenverhalten | Consumer behaviour | Krankenversicherung | Health insurance | Entscheidung | Decision |
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