Choice-based conjoint analysis : models and designs

It is a pleasure to review this book … For those already familiar with the subject, the text is well worth adding to their book collection …-Carl M. O'Brien, International Statistical Review, 2012this book is both educational and interesting to read and is suitable for anyone interested in developing a CA/DCE study. The book is unique, particularly in terms of the breadth and depth of information on experimental designs. The authors did an excellent job providing both contextual and technical details in a form that is both engaging and easy to read. The illustrations are easy to follow and relevant to the related content. … a nice addition to the CA/DCE literature and should be useful to researchers and graduate students alike.-Mayukh Dass, Journal of the American Statistical Association, December 2011.