Choice consistency and inconsistency between self- and gift-purchases : the role of attitude functions
Year of publication: |
2022
|
---|---|
Authors: | Lyu, Dong ; Moosmayer, Dirk C. ; Ding, Hao ; Jin, Jia |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3568-3591
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Subject: | Attitude functions | Desirability | Feasibility | Gift-purchase | Self-purchase |
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