Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context
Year of publication: |
2008
|
---|---|
Authors: | Amir, On ; Levav, Jonathan |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 2, p. 145-158
|
Saved in:
Saved in favorites
Similar items by person
-
Amir, On, (2008)
-
Amir, On, (2011)
-
Order in Product Customization Decisions: Evidence from Field Experiments
Levav, Jonathan, (2010)
- More ...