Choice of foreign market entry mode : an empirical study of US equipment leasing firms
Year of publication: |
1990
|
---|---|
Authors: | Agarwal, Sanjeev |
Published in: |
Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 4.1990, p. 33-55
|
Subject: | Eclectic approach | Internationales Marketing | International marketing | Markteintritt | Market entry | Leasing | USA | United States | 1986 |
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