Choice, rejection, and elaboration on preference-inconsistent alternatives
Year of publication: |
2011
|
---|---|
Authors: | Laran, Juliano ; Wilcox, Keith |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 2, p. 229-241
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | USA | United States |
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