Choose your words carefully : harnessing the language of crowdfunding for success
Year of publication: |
2022
|
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Authors: | Anglin, Aaron H. ; Pidduck, Robert J. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 1, p. 43-58
|
Subject: | Communicating vision | Crowdfunding campaign | Entrepreneurial orientation | Linguistic styles | Rewards-based crowdfunding | Crowdfunding | Unternehmensgründung | Business start-up | Sprache | Language | Kommunikation | Communication | Linguistik | Linguistics | Erfolgsfaktor | Success factor | Gründungsfinanzierung | Start-up financing |
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