Choosing a cigarette brand : determining the value of countermarketing information to smokers using field auctions
Matthew C. Rousu, James Nonnemaker, and Matthew Farrelly
| Year of publication: |
2011
|
|---|---|
| Authors: | Rousu, Matthew C. ; Nonnemaker, James ; Farrelly, Matthew C. |
| Published in: |
Journal of agricultural and applied economics. - Lexington, Ky. : SAEA, ISSN 1074-0708, ZDB-ID 1175148-4. - Vol. 43.2011, 4, p. 607-620
|
| Subject: | Tabakwaren | Tobacco product | Markenführung | Brand management | Informationswert | Information value | Auktion | Auction | Experiment | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407808