Choosing contracts to support ALFO strategy : insights from comparing franchised and managed hotels
Marta Fernández-Barcala, Manuel González-Díaz, Susana López-Bayón
| Year of publication: |
2022
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|---|---|
| Authors: | Fernández Barcala, Marta ; González-Díaz, Manuel ; López Bayón, Susana |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 94-108
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| Subject: | Franchising | Governance choice | Hotel | Knowledge | Management contract | Online scores | Hotellerie | Hotel industry | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494012