CHOOSING THE RIGHT ECO-LABEL FOR YOUR PRODUCT - The number of new eco-label programs aimed at environmentally conscious consumers has grown rapidly — With little quality control. By applying a three-part framework, managers can avoid betting on the wrong label.
Year of publication: |
2013
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Authors: | Delmas, Magali A ; Nairn-Birch, Nicholas ; Balzarova, Michaela |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 54.2013, 4, p. 10-12
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