Choosing the right battles : how independent bookshops in Sydney, Australia compete with chains and online retailers

The emergence of multinational retailers has induced shifts in the spatial distribution of retail capital. Furthermore, the advent of shopping centres has led to a reconfiguration of consumption spaces. These trends have particular consequences for independent retail businesses. This paper investigates the impacts of rationalisation and consolidation in retailing on independent bookshops in Sydney. There is a view that independent bookshops are in decline, and this is particularly true when you look at the independent bookshops in the UK and the USA. However, this research reveals that the perception of the demise of the independent bookshop in Australia is exaggerated. Despite the challenges they face, there are counterbalances to the trends of shopping centres, chain shops and online retailing that have carved a niche for the independent bookshop. Independent bookshops differentiate themselves from chains by designing unique shops, carrying a wide range of inventory, and providing personalised customer service. In this way, they have successfully distinguished themselves from other types of booksellers and maintained a stable position in Australian book retailing.