Choosing your charity : the importance of value congruence in two-stage donation choices
Year of publication: |
2019
|
---|---|
Authors: | Dijk, Mathilde van ; Herk, Hester van ; Prins, Remco |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 283-292
|
Subject: | Charitable donations | NPO marketing | NPO values instrument | Personal values | Two-stage model | Value congruence | Fundraising | Soziale Werte | Social values | Wohltätigkeit | Charity | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Altruismus | Altruism |
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