Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Anthony Galluzzo
| Year of publication: |
2022
|
|---|---|
| Authors: | Galluzzo, Anthony |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 1, p. 48-65
|
| Subject: | Advertising history | Branding history | Chromolithograph | France | Roman national | Trade cards | Altertum | Ancient history | Frankreich | Markenführung | Brand management | Wirtschaftsgeschichte | Economic history | Werbung | Advertising | Handelsgeschichte | History of trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-05-2021-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880737