Church advertising and the marketization of religious hegemony
Year of publication: |
2024
|
---|---|
Authors: | Appau, Samuelson |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 2, p. 263-288
|
Subject: | Advertising | church | Christendom | hegemony | market | marketization | religion | sacred consumption | Religion | Kirche | Church | Werbung | Marketing | Konsumentenverhalten | Consumer behaviour |
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