Churn, baby, churn: strategic dynamics among dominant and fringe firms in a segmented industry
Year of publication: |
2007
|
---|---|
Authors: | Figueiredo, John M. de ; Silverman, Brian S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 53.2007, 4, p. 632-650
|
Subject: | Hewlett-Packard Company <Colorado Springs, Colo.> | Marktsegmentierung | Market segmentation | Marktmacht | Market power | Drucker | Printer | USA | United States | 1984-1996 |
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