Churn management and policy : measuring the effectiveness of fixed-mobile bundling on mobile subscriber retention
Myengja Yang
| Year of publication: |
2012
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|---|---|
| Authors: | Yang, Myengja |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 26.2013, 4, p. 170-185
|
| Subject: | Telefon | Telephone | Mobiltelefon | Mobile phone | Leistungsbündel | Bundling strategy | Südkorea | South Korea | 2004-2011 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346823