Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
John Dawes
| Year of publication: |
2014
|
|---|---|
| Authors: | Dawes, John |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 9, p. 1933-1943
|
| Subject: | Brand loyalty | Brand-switching | Cigarettes | Addiction | Konsumentenverhalten | Consumer behaviour | Zigarette | Cigarette | Markentreue | USA | United States | Markenartikel | Brand | Rauchen | Smoking | Sucht | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379205