Citizen participation in political markets : extending service-dominant logic to public policy
Year of publication: |
2020
|
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Authors: | Peterson, Mark ; Godby, Robert W. |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 39.2020, 4, p. 412-429
|
Subject: | discrete choice | political marketing | political markets | service-dominant logic | Internationale Wirtschaft | International economy | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Politik | Politics | Nonprofit-Marketing | Nonprofit marketing | Marketing |
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