City-Branding of Astana, the Capital of Kazakhstan and the Oasis of Central Asia

Since 1997, Astana, the Capital of Kazakhstan, in the north-central part of the country, is fast growing and becoming a popular centre in Central Asia. Through a literature review and a series of interviews, the authors suggest ways and various strategies in branding the capital city. The model they used in branding this Central Asian city of Astana is simple yet effective. They apply the RAW model... read on!

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Year of publication:	2012
Authors:	Low, K C P
Other Persons:	Yermekbayeva, Makhabbat (contributor)
Publisher:	[2012]: [S.l.] : SSRN
Subject:	Kasachstan \| Kazakhstan \| Usbekistan \| Uzbekistan \| Kirgisistan \| Kyrgyzstan \| Tadschikistan \| Tajikistan \| Zentralasien \| Central Asia \| Turkmenistan \| Systemtransformation \| Economic transition

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Extent:	1 Online-Ressource (18 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of International Diversity, Volume 2012 Issue 2, p. 182-199 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 15, 2012 erstellt
Other identifiers:	10.2139/ssrn.2136521 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013101482