City branding's impact on cities hosting sporting events : top-down and bottom-up effects in a pre-post study
Year of publication: |
2023
|
---|---|
Authors: | Yu, Ho Yeol ; Lee, Donghun ; Ahn, Jiseon ; Lee, Myungwoo ; Foreman, Jeremy J. |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 46.2023, p. 1-12
|
Subject: | PLS-SEM | Pre-post study | Resident city image | Sport events | Stadtmarketing | City marketing | Sportveranstaltung | Sport event | Stadtentwicklung | Urban development | Sport | Sports | Sportmarketing | Sports marketing |
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