City events : short and serial reproduction effects on the city's image?
Year of publication: |
2013
|
---|---|
Authors: | Gelders, Dave ; Zuilen, Bart van |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 18.2013, 1, p. 110-118
|
Subject: | Tourism | Cities | Consumer behaviour | City events | City branding | City marketing | Effect | Differentiation | Duration | Stadtmarketing | Stadt | Town | Stadtentwicklung | Urban development | Konsumentenverhalten | Städtetourismus | Urban tourism | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing | Stadtökonomik | Urban economics |
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