Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects
| Year of publication: |
2012
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|---|---|
| Authors: | Chuang, Fu-Mei ; Morgan, Robert E. ; Robson, Matthew J. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 3 (1.6.), p. 267-287
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