Classification of service quality attributes using Kano's model : a study in the context of the Indian banking sector
Year of publication: |
2015
|
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Authors: | Bandyopadhyay, Nirmalya |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 457-470
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Subject: | Service quality | Kano's model | Indien | India | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Bank | Qualitätsmanagement | Quality management |
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