Classifying potential users of live chat services and chatbots
Year of publication: |
2021
|
---|---|
Authors: | Rajaobelina, Lova ; Ricard, Line |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 26.2021, 2, p. 81-94
|
Subject: | Online/live chat service | Chatbot | Classification | Segmentation |
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