Click and drive : Consumer attitude to product development : towards future transformations of the driving experience
Year of publication: |
2016
|
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Authors: | Dominici, Gandolfo ; Roblek, Vasja ; Abbate, Tindara ; Tani, Mario |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 22.2016, 2, p. 420-434
|
Subject: | Consumer behaviour | Automotive industry | New product development | Product development | Internet of things | Kano model | Smart vehicles | Konsumentenverhalten | Produktentwicklung | Kfz-Industrie | Internet der Dinge | Innovation |
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