Click-and-mortar SMEs : attracting customers to your website
Eva Lahuerta Otero; Pablo A. Muñoz Gallego; Renée M. E. Pratt
| Year of publication: |
2014
|
|---|---|
| Authors: | Lahuerta Otero, Eva ; Muñoz Gallego, Pablo A. ; Pratt, Renée M. E. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 6, p. 729-736
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| Subject: | Customer attraction | Website characteristics | Infomediaries | Backlinks | e-commerce | Used vehicles | Website | KMU | SME | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433297