Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
Year of publication: |
September 2017
|
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Authors: | North, Michael ; Ficorilli, Michael |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 22.2017, 3, p. 99-108
|
Subject: | Banner ads | Digital advertising | Pixels | Animation | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Website | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Suchmaschine | Search engine |
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