Click Spam Prevention Model for Online Advertisement

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability

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Year of publication:	2019
Authors:	Zingirian, Nicola ; Benini, Michele
Publisher:	[S.l.] : SSRN
Subject:	Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Suchmaschine \| Search engine \| E-Mail \| E-mail

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Extent:	1 Online-Ressource (10 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: International Journal of Network Security & Its Applications (IJNSA) Vol. 10, No.1, January 2018 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 1, 2019 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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