Close but not too close? : optimal copycat strategies in the light of negative publicity by the original product
Year of publication: |
2024
|
---|---|
Authors: | Grosser, Joachim ; Sonnabend, Hendrik ; Westbrock, Bastian |
Published in: |
The B.E. journal of economic analysis & policy. - Berlin : De Gruyter, ISSN 1935-1682, ZDB-ID 2268326-4. - Vol. 24.2024, 2, p. 649-658
|
Subject: | brand scandals | copycatting | vertical product differentiation |
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