Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Year of publication: |
2013
|
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Authors: | Vroegrijk, Mark ; Gijsbrechts, Els ; Campo, Katia |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 5, p. 606-626
|
Subject: | competitive response | grocery retailing | hard discounters | multiple-store shopping | store entry | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Discounter | Discounters | Wettbewerb | Competition | Lebensmittelhandel | Food trade |
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